Content Arena is a global sports rights marketplace platform, providing dedicated services for both audiovisual betting and general sports media content.

For audiovisual betting content, Content Arena enables direct sales, smart online contracting, video integration and signal delivery services between rightsholders and sports betting (sportsbook) operators.

The content is provided by rightsholders, typically being sports governing bodies such as federations, leagues and event hosts as well as intermediaries such as content aggregators or agencies.

Sports betting operators can acquire such content customized to be best suitable for market standard exploitation and beyond, with seamless signal delivery and integration being provided.

For rightsholders:
Direct access – opportunity to sell to sports betting operators, without any content aggregating and packaging intermediary.
New market – access to sports betting operators, who are either not connected to an existing provider, or have not offered video streaming before altogether.
Ease of sales – digital smart contracting and seamless execution, with market standard technical integration and video delivery through Content Arena, providing the essential pre- and post-sales support.
Full transparency – on sales and pricing via direct contracting with buyers, as well as new insights into usage and consumption through Content Arena’s analytics tools.

For sports betting (sportsbook) operators:
Full purchasing flexibility – sports betting operators are entirely free to buy match-by-match, territory-by-territory (countries/regions) and brand-by-brand. Content Arena offers per single item pricing with no burden of imposed bundling or packaging, but benefits from higher-volume acquisitions.
Seamless integration – no upfront complexity or commitment, just one single seamless integration with Content Arena to access all the content offered via the platform. Content Arena offers plug-and-play low latency video delivery solutions, meeting the market specific requirements and with a standardized, quick and easy integration process.
Smooth purchase flow – fully online, quick transactions with digital smart contracting, fully managed and administered by Content Arena.
New content – access to content not available via the packages offered by content aggregators in existing packages.

Content Arena provides rights to audiovisual exploitation content to sporting events across the globe, as listed and offered by its registered rightsholder partners.

The core focus is on audiovisual content for live exploitation, as best suited for sports betting, with additional features allowing for means of exploitation beyond the current market standard.

Content Arena is a global service.

The marketplace itself has no territorial restrictions. The available content will be exploitable in territories as listed and offered by the respective rightsholder, as well as where and to the extent that such exploitation is legally compliant.

Rightsholders list their offered content, allowing fully integrated sports betting operators to easily search, find, select and purchase matches. As soon as the purchase process has been concluded, Content Arena automatically triggers signal delivery and integration, as well as the payment administration.

Rightsholders provide live and low-latency video feeds to the content selected and purchased, for Content Arena to coordinate and manage signal deliver to betting operators, as required for best possible exploitation.

The pricing per match and territory (country/region) is set by Content Arena, based on a unique, bench-marking intelligence and continuous market (re-)assessments.

Pricing of the listed content is intended to be adaptive (i.e. may change as time progresses and prior to a purchase being concluded), where suitable and accounting for specific market trends and development, as wells as the needs of both buyers and sellers, with purchasing flexibility consistently being provided.

Discounts on high volume purchase with regards to territories, brands, full leagues and seasons or simply no. of matches may be granted.

Once a match is purchased, the listed price (in the stated currency) is secured – potentially with applicable discounts – for the buyer.

The automated smart-contracting processes, both for the services provided by Content Arena, but more importantly also for the entire content purchase conclusion and execution is fully digital and online. No lengthy, physical paperwork will be required.

All contractual relationships between the parties are exhaustively managed and concluded by accepting the respective terms & conditions. Please read the applicable terms & conditions (for users, sellers and buyers) very carefully and thoroughly, once you have completed your user and/or company registration, at the latest when you will be asked to accept them and before you conclude a listing (seller) or purchase (buyer).

Yes.

Simply registering with just your full name and a valid email address, will provide access to the platform for an initial preview of the services.

Please also see and accept the respective terms & conditions (General Platform Terms & Conditions) in the process.

Unlimited access to all commercial details will be available for users upon completing the full company registration as a seller and/or buyer, including all required information for legally binding transactions.

Please also see and accept the respective terms & conditions (General Seller/Buyer Terms & Conditions) in the process.

There is no limit to the number of users who can be assigned to a fully registered company account. User access is managed and formally approved on the platform by the designated company account administrator.

For any questions or support, please contact our support team at support@contentarena.com.